Email marketing remains one of the most profitable channels for digital marketers, boasting an average ROI of $42 for every $1 spent. If you are using Systeme.io, you have access to a powerful, all-in-one marketing platform that makes sending broadcast emails—often called newsletters—incredibly straightforward.
However, simply sending an email isn’t enough. To truly succeed, you need to send high-converting emails. These are emails that land in the primary inbox, compel the user to open them, and persuade them to click your link or buy your product.
Whether you are announcing a flash sale, sharing a new blog post, or nurturing your leads, mastering the art of the broadcast in Systeme.io is a critical skill.
In this comprehensive guide, we will walk you through the technical setup step-by-step, share expert copywriting tips, and dive into the analytics that will help you scale your business.
Table of Contents
- Broadcasts vs. Campaigns: What’s the Difference?
- Step-by-Step Guide to Setting Up Your Broadcast
- Visual Editor vs. Classic Editor: Which Should You Choose?
- Design and Copywriting Tips for Higher Conversions
- Advanced Segmentation: Targeting the Right Audience
- A/B Testing Your Subject Lines
- Analyzing Your Data and Optimizing Performance
- Conclusion
- Frequently Asked Questions (FAQ)
Broadcasts vs. Campaigns: What’s the Difference?
Before diving into the “how-to,” it is vital to understand the terminology within Systeme.io, as it differs slightly from other autoresponders like Mailchimp or ActiveCampaign.
- Broadcasts (Newsletters): These are one-time emails sent to a specific group of contacts at a specific time. You use these for time-sensitive offers, weekly updates, or announcements.
- Campaigns: These are automated sequences (drip campaigns) triggered by an event, such as someone subscribing to a funnel. These run on autopilot.
This guide focuses exclusively on Broadcasts.
Step-by-Step Guide to Setting Up Your Broadcast
Creating a broadcast in Systeme.io is intuitive, but missing a setting can cost you open rates. Follow this workflow for the best results.
1. Accessing the Dashboard
Log in to your Systeme.io dashboard. Navigate to the top menu bar, hover over Emails, and select Newsletters.
2. Creating a New Newsletter
Click the “Create” button in the top right corner. You will be presented with a popup asking for the initial details of your email.
- Subject: This is the most critical element of your email.
- Sender Name: Use a personal name (e.g., “John from TechCompany”) rather than just a company name for better trust.
- Sender Email: Ensure this is a professional domain email (e.g., name@yourdomain.com). Avoid using free providers like Gmail or Yahoo, as these will likely land in the spam folder due to DMARC policies.
3. Choosing Your Template
Systeme.io will ask you to choose between the Visual Editor (Drag & Drop) or the Classic Editor.
Pro Tip: If you are unsure which to pick, start with the Classic Editor for text-heavy emails and the Visual Editor for e-commerce or image-heavy newsletters.
4. Configuring Settings
Once inside the editor, look at the sidebar. You can configure:
- Attachments: Add PDFs or resources directly.
- Footer Settings: Ensure your unsubscribe link and physical address are present to comply with CAN-SPAM and GDPR laws.
Visual Editor vs. Classic Editor: Which Should You Choose?
This is a common debate among email marketers. Systeme.io offers both, and each serves a distinct purpose. Here is a breakdown to help you decide.
| Feature | Visual Editor (Drag & Drop) | Classic Editor |
|---|---|---|
| Design Flexibility | High. Add buttons, columns, and images easily. | Low. mostly text and basic formatting. |
| Learning Curve | Low. Intuitive interface. | Low. Feels like writing a Word doc. |
| Deliverability | Moderate. Heavy HTML code can sometimes trigger spam filters (Promotions tab). | High. mimic personal emails, often landing in the Primary inbox. |
| Mobile Responsiveness | Good, but requires checking. | Excellent. Text naturally reflows. |
| Best Use Case | E-commerce showcases, flash sales, branding-heavy updates. | Affiliate marketing, coaching, consulting, personal stories. |
Expert Recommendation: For “High-Converting” emails focused on sales or affiliate offers, the Classic Editor often wins. It feels personal, less “salesy,” and generally has higher deliverability rates because the HTML footprint is smaller.
Design and Copywriting Tips for Higher Conversions
You have the technical setup down; now you need to write content that converts. A high-converting email moves the reader from the subject line to the Call to Action (CTA) smoothly.
1. The Subject Line: The Gatekeeper
If they don’t open it, they can’t convert.
- Curiosity: “You won’t believe this update…”
- Benefit-Driven: “How to save 10 hours a week using AI.”
- Scarcity: “Only 4 hours left to join.”
2. The Hook (First Sentence)
Your first sentence should immediately validate the subject line. If you used a curiosity subject line, start the email by addressing that curiosity.
- Bad: “Hi there, I hope you are doing well today.”
- Good: “I just discovered a tool that completely changed my workflow, and I had to share it with you.”
3. Body Copy: Readability is Key
Nobody reads walls of text.
- Short Paragraphs: Keep paragraphs to 1-3 sentences.
- Formatting: Use bold for key phrases and italics for emphasis.
- Font Size: Ensure your font size is at least 16px or 18px for mobile readability.
4. The Call to Action (CTA)
Don’t be shy. Tell your readers exactly what to do.
- Placement: Include a link in the first third of the email, one in the middle, and one at the end.
- Clarity: Instead of “Click here,” use “Get the Guide Now” or “Watch the Video Training.”
5. Using Personalization Tags
Systeme.io allows you to insert dynamic variables. The most common is {contact.first_name}.
- Example: “Hey {contact.first_name}, are you ready for this?”
Using a first name can increase engagement, but don’t overuse it, or it becomes robotic.
Advanced Segmentation: Targeting the Right Audience
One of the biggest mistakes beginners make is “blasting” their entire list every time. This leads to list fatigue and high unsubscribe rates.
Systeme.io uses a Tag-based system rather than distinct lists. This is powerful for segmentation.
How to Filter Your Broadcast
In the “Settings” step of your newsletter creation, you will see options to:
- Include Tags: Select the main group you want to reach (e.g., “Leads”).
- Exclude Tags: This is crucial. If you are selling a product, you should exclude people who have already bought it (e.g., exclude “Customer – Product A”).
Creating Segments by Activity
Systeme.io also allows you to send emails based on registration date.
- Scenario: You want to email only people who joined in the last 30 days.
- Action: Use the filter “Contacts registered since [Date].”
By sending relevant content to specific segments, your open rates will skyrocket, and your domain reputation will improve.
A/B Testing Your Subject Lines
Systeme.io includes a native A/B testing feature for broadcasts. This is the scientific way to improve your conversions.
How to Set It Up
- In the newsletter settings, check the box for A/B Test.
- You will be prompted to enter a second subject line (Variant B).
- Enter the percentage of the audience to test (e.g., 20%).
How It Works
Systeme.io will send Variant A to 10% of your list and Variant B to another 10%. It waits for a specific duration (which you set) to see which one gets the most opens. Once a winner is determined, the remaining 80% of your list automatically receives the winning subject line.
What to Test:
- Short vs. Long subject lines.
- Questions vs. Statements.
- Emojis vs. No Emojis.
- Personalization vs. Generic.
Analyzing Your Data and Optimizing Performance
Once you hit “Send,” the job isn’t over. You need to analyze the metrics to understand what worked.
Go to Emails -> Statistics in your dashboard.
Key Metrics to Watch
Open Rate:
- Benchmark: 20% – 25% is average. Above 30% is excellent.
- Fix: If low, test new subject lines or clean your email list (delete inactive subscribers).
Click-Through Rate (CTR):
- Benchmark: 2% – 5%.
- Fix: If opens are high but clicks are low, your email copy or offer isn’t compelling enough. Check your CTA visibility.
Bounce Rate:
- Benchmark: Should be under 1%.
- Fix: If high, you have bad data. Remove hard bounces immediately to protect your sender reputation.
Spam Report Rate:
- Benchmark: Must be near 0%.
- Fix: If this rises, ensure you are providing value and that users actually opted in to hear from you.
Conclusion
Creating high-converting broadcast emails in Systeme.io is a blend of technical setup and marketing psychology. By choosing the right editor, segmenting your audience using tags, and consistently A/B testing your subject lines, you can turn your email list into your most valuable asset.
Remember, the goal isn’t just to land in the inbox; it’s to provide value that compels action. Start with a clean setup, write like you are talking to a friend, and let the data guide your future broadcasts.
If you found this guide helpful, please share it with other Systeme.io users or leave a comment below with your best email marketing tip!
Frequently Asked Questions (FAQ)
Q: Can I schedule emails based on the subscriber’s time zone in Systeme.io?
A: currently, Systeme.io schedules broadcasts based on your account’s time zone settings. You cannot dynamically send based on the subscriber’s local time yet, so aim for a time that covers your primary demographic best.
Q: Why are my Systeme.io emails going to the Spam folder?
A: This is usually due to a lack of domain authentication. Ensure you have set up your SPF, DKIM, and DMARC records in your DNS settings (CNAME records provided by Systeme.io). Also, avoid using spam-trigger words like “Free,” “Cash,” or “Guarantee” in your subject lines.
Q: Is there a limit to how many emails I can send?
A: Systeme.io is very generous. even on the free plan, you can send unlimited emails to your contacts (up to the contact limit of your plan).
Q: Can I resend an email to people who didn’t open it?
A: Yes! After a broadcast is sent, you can go to the stats for that email. There is usually an option or a manual workaround where you filter contacts who received the email but didn’t open it, and schedule a new broadcast just for them with a different subject line.
Q: How do I remove inactive contacts to improve open rates?
A: You can go to your Contacts tab, filter by “Last Activity,” and select contacts who haven’t opened an email in the last 3-6 months. You can then bulk delete them or add a tag to try a re-engagement campaign first.
Q: Can I use affiliate links in my Systeme.io emails?
A: Yes, Systeme.io is affiliate-friendly. However, ensure you cloak your links or use a bridge page if you are promoting offers that might be flagged by email service providers (ESPs) as high-risk. Direct linking is allowed, but bridge pages often convert better.
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