How to Set Up Your First Sales Funnel in Systeme.io in Under 60 Minutes


The phrase “sales funnel” often strikes fear into the hearts of new entrepreneurs. It conjures images of complex flowcharts, expensive software subscriptions, and hours spent wrestling with code.

But here is the truth: building a high-converting sales funnel doesn’t have to be complicated, and it certainly doesn’t have to be expensive. In fact, with the rise of all-in-one marketing platforms, the technical barrier to entry has been smashed.

Enter Systeme.io.

If you have been looking for a way to capture leads and automate your sales process without paying $97/month for tools like ClickFunnels or Kajabi, you are in the right place. Systeme.io offers a robust “Free Forever” plan that is perfect for beginners.

In this guide, I am going to walk you through the exact process of setting up your first lead generation funnel. We will go from a blank slate to a fully functional funnel collecting emails—all in under one hour.

Here is what we will cover:

  • Table of Contents

    • Why Choose Systeme.io for Your First Funnel?
    • The 60-Minute Game Plan: Preparation
    • Step 1: Creating Your Free Account
    • Step 2: Navigating the Dashboard and Funnels Tab
    • Step 3: Selecting the Perfect Template
    • Step 4: Customizing Your Squeeze Page (The Editor)
    • Step 5: Setting Up the Thank You Page
    • Step 6: Automating Lead Delivery
    • Step 7: Testing Your Funnel
    • Troubleshooting Common Issues
    • Frequently Asked Questions


Why Choose Systeme.io for Your First Funnel?

Before we start the timer, it is important to understand why we are using this specific tool. When you are just starting, overhead costs can kill your business before it even begins.

Systeme.io combines several tools into one dashboard: a funnel builder, an email autoresponder, a course host, and an automation engine.

Here is a quick comparison of why Systeme.io is the preferred choice for beginners compared to legacy industry giants:

FeatureSysteme.io (Free Plan)Competitor A (Basic Plan)Competitor B (Basic Plan)
Monthly Cost$0~$97~$149
Sales Funnels320Unlimited
Email CampaignsUnlimitedUnlimitedLimited
Contacts2,0002,00025,000
Custom Domains111
Ease of UseHighMediumMedium/Hard

As you can see, the ability to connect a custom domain and store 2,000 contacts for free makes this an unbeatable starting point.


The 60-Minute Game Plan: Preparation

Time check: 00:00

To hit our 60-minute goal, you cannot waste time searching for assets while you are building. You need to be prepared. Before you log in, ensure you have the following three items ready on your desktop:

  1. Your Lead Magnet: This is the freebie you are giving away (e.g., a PDF guide, a checklist, a link to a video training).
  2. A Headline: One sentence that promises a specific benefit. (e.g., “How to lose 10lbs in 30 days without giving up carbs”).
  3. An Image: A mockup of your eBook or a relevant stock photo.

Once you have these, start the clock.


Step 1: Creating Your Free Account

Time check: 00:05

If you haven’t already, head over to Systeme.io and sign up.

The process is incredibly frictionless. You only need to enter your email address. You do not need to enter a credit card.

  1. Enter your email on the homepage.
  2. Go to your email inbox and look for the confirmation link.
  3. Click the link and set your password.

That’s it. You are in.


Step 2: Navigating the Dashboard and Funnels Tab

Time check: 00:08

When you first log in, you will see the Main Dashboard. This gives you a snapshot of new leads and sales. Since your account is new, this will be empty.

To start building:

  1. Look at the top navigation menu.
  2. Click on the Funnels tab.
  3. Click the blue + Create button in the top right corner.

A popup window will appear asking you to name your funnel and choose a goal.

  • Name: Give it a name internal to you (e.g., “Fitness Lead Magnet”).
  • Funnel Domain: It will default to your systeme.io subdomain (e.g., yourname.systeme.io). You can change this to a custom domain later.
  • Goal: Select Build an audience. This pre-configures the funnel for lead generation.
  • Currency: Select your currency (irrelevant for a free funnel, but good practice).

Click Save.


Step 3: Selecting the Perfect Template

Time check: 00:12

You will now see your funnel in the list. Click on the name of the funnel you just created.

On the left-hand sidebar, you will see the “Funnel Steps.” By default, because we chose “Build an audience,” Systeme.io gives us two steps:

  1. Squeeze Page (The Opt-in page)
  2. Thank You Page (The download/confirmation page)

Make sure Squeeze Page is selected on the left. The center of the screen will now populate with dozens of templates.

Pro Tip: Don’t get paralyzed by choice. For a high-converting funnel, simple is better. Look for a template that has a clear headline, a spot for an image, and an opt-in form. Avoid templates with too many distractions or navigation menus.

Hover over a template and click Select.


Step 4: Customizing Your Squeeze Page (The Editor)

Time check: 00:20

Now the real work begins. You have selected your template. You are now on the settings page for that step.

Locate the Magic Wand icon (Edit Page) on the right side of the screen and click it. This opens the visual Drag-and-Drop Editor.

Understanding the Hierarchy

Systeme.io uses a standard builder hierarchy:

  • Sections (Green border): The main containers.
  • Rows (Blue border): These go inside sections to organize columns.
  • Elements (Orange border): The actual content (text, images, buttons).

The Customization Process

1. Update the Text:
Click on the headline text. Delete the placeholder and paste your headline. Use the sidebar on the left to change fonts, sizes, and colors to match your brand. Make the headline Bold so it stands out.

2. Swap the Image:
Click on the placeholder image. In the left sidebar, click the cloud icon (upload) next to “Image file.” Upload your lead magnet mockup.

3. Configure the Form:
This is critical. Ensure your input fields are correct. Usually, you want “First Name” and “Email.”

  • Click the input box.
  • In the sidebar, under “Input Type,” ensure it is set to Email (or First Name).

4. The Call to Action (CTA) Button:
Click the button element. In the left sidebar, look at the Action when button clicked setting.

  • Set this to Send form.
  • Below that, look for “Do you want to redirect users after contact registration?”
  • Set this to To the next step (This will send them to your Thank You page).

5. Mobile Optimization:
Look at the bottom left of the screen. You will see a Mobile Phone icon. Click it to preview how your page looks on mobile. 50% or more of your traffic will be mobile. If the text is too huge, adjust the font size specifically for the mobile view (the editor allows different sizes for desktop vs. mobile).

Click Save Changes (top right) and then the Exit arrow (top right).


Step 5: Setting Up the Thank You Page

Time check: 00:40

You are back in the funnel steps menu. Now, click on Thank You Page in the left sidebar.

Just like before, choose a template. Simple is best. Select one that allows you to give a clear instruction.

Edit the Page:

  1. Click the Magic Wand to enter the editor.
  2. Change the text to: “Success! Your guide is on its way to your inbox.”
  3. Optional: If your lead magnet is a direct download PDF, you can add a button here.

    • Drag a Button element onto the page.
    • Click the button.
    • Set Action to Open URL.
    • Paste the link to your PDF (you can host the file on Google Drive, Dropbox, or upload it directly to Systeme.io).

Why send it via email instead of just here?
You want to train your new leads to open your emails. If they get the download immediately on the Thank You page, they might give you a fake email address just to get the freebie.

Click Save Changes and Exit.


Step 6: Automating Lead Delivery

Time check: 00:50

You have the pages, but now you need to deliver the goods. We need to tell Systeme.io what to do when someone subscribes.

  1. Make sure you are on the Squeeze Page step in your funnel menu.
  2. Click the Automation Rules tab (located above the main preview area).
  3. Click + Add Rule.
  4. Select Funnel Step Form Subscribed.
  5. Now, the rule is created but empty. Click on the text Funnel Step Form Subscribed to edit it.
  6. Click + Add Action.
  7. Select Send Email.

You likely don’t have an email written yet.

  1. Click the + (plus) icon next to the dropdown menu to create a new email.
  2. Subject: “Here is your free guide!” (or something catchy).
  3. Body: Write a friendly email.

    • “Hi [First Name], thanks for requesting the guide. Here is the link to download it…”
    • Highlight the text you want to link, click the Link icon, and paste the URL to your PDF/Video.
    • Important: Add your physical address at the bottom (legal requirement for email marketing).

  4. Click Save.
  5. Click Save Rule.

Now, whenever someone enters their email on the Squeeze Page, Systeme.io will automatically tag them and send that specific email immediately.


Step 7: Testing Your Funnel

Time check: 00:58

Never launch without testing.

  1. Go to your Squeeze Page step.
  2. Click the Eye Icon (View Funnel Step). This opens your live page in a new tab.
  3. Type in your name and a real email address (one you have access to).
  4. Click the submit button.
  5. Check: Did you get redirected to the Thank You page?
  6. Check: Go to your email inbox. Did the email arrive? (Check spam/promotions folder just in case).
  7. Check: Does the link in the email work?

If all three happened—congratulations! You have built a fully automated sales funnel in under an hour.


Troubleshooting Common Issues

Even with a smooth tool like Systeme.io, hiccups happen. Here is how to fix the most common ones.

The “Send Form” Error

Problem: You click the button on your squeeze page, but nothing happens, or it doesn’t move to the next page.
Solution: Go back to the Editor. Click your button. Ensure the action is set to Send Form. If it is set to “Open URL” or “Show Popup,” the data won’t save, and the automation won’t trigger.

Email Not Arriving

Problem: You tested the funnel, but the email never came.
Solution:

  1. Check your spam folder.
  2. Ensure you clicked Save Rule in the Automation tab.
  3. Systeme.io works best when sending from a professional business email (e.g., name@yourdomain.com) rather than a free Gmail/Yahoo address. Free providers often block automated emails sent from their own domains to prevent spoofing.

Mobile View Looks Messy

Problem: The text is huge on the phone.
Solution: In the editor, click the mobile icon. Click on the text element. Scroll down the left sidebar to find Font size (mobile). Adjust this slider independently of the desktop version.


Frequently Asked Questions

1. Is Systeme.io really free?
Yes. The “Free Forever” plan allows for 2,000 contacts, 3 sales funnels, and unlimited emails. You only need to upgrade if you need more funnels, more contacts, or webinar features.

2. Can I use my own domain name?
Yes. Even on the free plan, you can connect one custom domain (e.g., www.yourbusiness.com). This looks much more professional than the default subdomain.

3. How does this compare to ClickFunnels?
ClickFunnels is a powerhouse, but it is expensive ($147+/mo). For beginners or solopreneurs, Systeme.io offers 90% of the same functionality for $0. It is cleaner, faster, and easier to learn.

4. Can I sell products with this funnel?
Absolutely. While this guide covered a “Lead Generation” funnel, you can change the funnel goal to “Sales.” You can connect Stripe or PayPal to Systeme.io and add an “Order Form” step to your funnel to sell digital or physical products.

5. What do I do after I get the lead?
Once the lead is in your system, you should continue to nurture them. You can use the Campaigns feature in Systeme.io to set up a sequence of emails (e.g., a 5-day welcome series) that goes out automatically after the initial delivery email.


Conclusion

You did it. In less than 60 minutes, you went from zero to having a live, automated asset that can generate leads for your business 24/7.

The beauty of Systeme.io lies in its simplicity. You didn’t have to hire a developer, you didn’t have to code, and you didn’t have to spend a dime.

Now that your technical setup is complete, your focus should shift to traffic. Share your new funnel link on your social media bios, create content around your lead magnet, and start filling that email list.

Have you set up your funnel yet? Drop a comment below and let me know what niche you are building for—I’d love to see what you create!