In the world of digital marketing, “guessing” is the most expensive mistake you can make. You might have a stunning landing page, a compelling offer, and beautiful graphics, but if your conversion rate is hovering around 1%—you are leaving money on the table. This is where split testing (or A/B testing) comes into play. As … Read more
If there is one universal truth about human behavior, it’s that we are master procrastinators. When potential customers land on your sales page, they might love your product, agree with the price, and even intend to buy it—but not right now. They’ll tell themselves they will come back later. Usually, they don’t. This is where … Read more
If you are running a sales funnel without upsells or downsells, you are actively leaving money on the table. In the world of digital marketing, the hardest part is getting a customer to open their wallet the first time. Once they have trusted you enough to make that initial purchase, they are statistically much more … Read more